About CEM Roadshow Middle East

While the effects of COVID-19 are still being felt worldwide, businesses are making regional plans to return to work. This needs to be effectively managed alongside other critical events that can impact people & operations.

This boardroom will further introduce Critical Event Management (CEM) and guide you through a new era of complexity, helping you manage the challenge of today and prepare for whatever the future might hold.

You will learn:

  • How businesses are managing reopening effectively
  • How today’s threat landscape is changing – often in unexpected ways
  • Which obstacles can hinder effective critical event management
  • The importance of consistent communication
  • What makes an effective critical event management platform

Benefits of attending CEM Roadshow Middle East

  • Discover why a digital-first retail experience is the way forward and how you can adapt
  • Learn from use-cases and gain insight from your peers on how they are tackling the challenge of changes in customer behavior and expectations in the industry
  • Find out how you can rethink your organization’s retail experience and operations to improve efficiency, lower cost and improve overall customer satisfaction


Time Activity
3:00 – 3:10 PM Keeping people safe and businesses running faster
Elias Hochaime, Account Director, Everbridge Middle East
3:10 – 3:30 PM A CSO discussion on operations in a multi-national and decentralized environment
John Imhoff, CEO, SecureConnex
3:30 – 3:45 PM Brief platform demo
Mark Biddle, Solutions Consultant, Everbridge
3:45 – 4:00 PM Everbridge vision and how we are helping shape this market
Imad Mouline, CTO, Everbridge
4:00 – 4:15 PM Safety eats the world
John Maeda, Chief Customer Experience Officer, Everbridge
4:15 – 4:30 PM Q&A / Panel Discussion


John Imhoff

Global Security Advisor, CSO Ernst & Young (2002/2018)

After 16 years’ service, John retired from EY in July 2018. He became EY’s first Director of Security in September 2002. In the aftermath of 9/11, EY created this role to upgrade its security posture and consolidate responsibility. Initially an Americas role, it evolved to cover EY globally in 152 countries with 260,000 employees.
His remit included emergency and business continuity planning, physical security, travel security, asset protection, meeting and events security and executive protection.

Imad Mouline

Chief Technology Officer, Everbridge

Imad is responsible for Everbridge’s market strategy, product roadmap, innovation, and research and development. Imad joined Everbridge in 2011, when the company acquired CloudFloor, an enterprise cloud management company where he was co-founder and CTO.
Imad is a regular presenter at industry, technology, and academic conferences, including APCO, NEDRIX, the World Conference on Disaster Management, Cloud Connect, Interop, Internet World, and the MIT CIO Symposium. He is frequently quoted in leading publications including The New York Times, USA Today, BBC News, BusinessWeek, CNN Money, Fortune, Forbes, Investor’s Business Daily, Network World, CIO Zone, and InformationWeek.

John Maeda

Chief Customer Experience Officer, Everbridge

John is an American technologist and product experience leader bridging business, engineering, and design via working inclusively. John is the SVP Chief Customer Experience Officer at Everbridge working on the future of Critical Event Management technologies for saving lives and keeping businesses and society running.
He is the author of five books including the new How To Speak Machine and the bestselling Laws of Simplicity. During his early career, Dr. Maeda was an MIT research professor in computational design represented in the permanent collection of the Museum of Modern Art and recipient of the White House’s National Design Award. He has appeared as a speaker all over the world, from Davos to Beijing to São Paulo to New York, and his talks for TED have received millions of views.
“Maeda is to design what Warren Buffett is to finance.” — Wired Magazine

Who Will Attend CEM Roadshow Middle East

Senior management members of leading organizations and industries throughout the GCC with the following job titles:

  • CEO
  • COO
  • CSO
  • CIO / CTO
  • CISO

  • Security Directors
  • Business Continuity Managers
  • Corporate Risk and Resilience Managers
  • Heads of Crisis Management
  • Health, Safety, Environmental Managers

About Everbridge

Everbridge was founded in 2002 in the aftermath of the tragic events of 9/11 with the mission of helping to keep people safe amid critical situations. We initially focused on building out the industry’s most reliable and scalable notification engine, backed with redundancies in SMS and other message delivery capabilities, and with very fast execution, to ensure messages are received without fail when life safety is at risk. This high bar has provided us with an extremely reliable underlying infrastructure.

Over time we have significantly broadened our capabilities to meet customer needs and today we provide a Critical Event Management platform that helps organizations manage the full lifecycle of a critical event: Assess risks and determine which are relevant to your assets and people; Locate mobile and traveling employees, as well as responders, who are near or traveling to areas of risk; Act to automate standard operating procedures to launch and manage incident response; and Analyze performance to identify bottlenecks and improve response for subsequent events.

Our Critical Event Management solutions are used by over 5,000 organizations to keep people safe and avoid and/or lessen disruption to operations when such events as severe weather, workplace violence, active shooters, terrorism, IT and power outages, environmental spills, brand attacks on social media, product recalls, and medical emergencies occur. For more information, please visit www.everbridge.com